I have been in advertising for the past three years. I have a hard time finding out how to categorize the different services that are being offered in my newspaper. I didn’t spend a lot of time worrying about the way that the categories looked to the customer. I had about forty present of my advertisers complaining about the way things were set up. I did something as simple as putting limo services in Minneapolis in their own category Limo Service Minneapolis because it was a different type of transportation.  I am pleased with the responses that I am getting from my advertisers.