In Sales, there is a lot of power in asking potential customers questions. The key to having an effective sales strategy is to make sure you include the right questions. The right questions do not leave room for closed answered responses such as yes or no. Instead, the right questions will leave room for open answers. These types of answers can help you understand exactly what your potential client really needs. You will not be able to make a sale if you cannot understand what a potential buyer needs or is really looking for. By asking the right questions that allow potential buyers to express what they really need, you will be able to provide them with the best product for their situation and increase your chances of closing the sale.