Why are Payday Advance loans so attractive to the average consumer? At first glance, payday advance loans seem like the answer to all your financial problems. If you do not have enough money to make it until the next pay period, you can always go online and take out a loan. They don’t run a credit check and only look at your monthly income to determine whether or not you are eligible for the loan. This increases the likelihood that you will get approved immediately. However, you will need to look at it deeper and find out the true cost of the loan before you apply. Often, the high fees are also enough to turn people off.